The Link To Fair Trading

Fair trading and financial education are intrinsically linked as shown below.  In addition, financial education without fair trading may be of limited value as rogues in the industry can find new ways to exploit people faster than our schools can teach.

  1. Fairly traded products should be easier to understand, but a customer’s understanding reflects their financial education.
  2. A fair trading mark does not imply suitability or good value.  Suitability and value can only be determined through financial education.
  3. FairLife Schools, teaching industry-agreed terminology, solves two key problems:
    1. Good companies will struggle promote benefits that consumers don’t understand.
    2. Schools will struggle to teach financial education if industry makes it more complex.
  4. If industry embraces fair trading, consumers should be taught to trust it.  If industry shuns fair trading, consumers should be taught how to avoid or deal with it. 
  5. The FairLife Mark helps children to see that financial education is a real-World topic.  It’s something their school and parents have to deal with every day.  That makes it easier to learn and easier to remember.
  6. To have an impact on the finance industry, the initiative needs scale.  Spanning all areas of finance and financial education with the same FairLife Mark will create a household name capable of delivering the change our country needs.


The FairLife Mark is on your side